The Crimes of Margaret Allen

The Crimes of Margaret Allen On February 5, 2005, Wenda Wright was cleaning the home of Margaret Allen when Allens purse containing $2,000 turned up missing. Allen was furious about the missing money and accused Wright of stealing it. When Wright denied it and tried to leave, Allen struck her in the head, causing her to fall to the floor. Determined to get the housekeeper to confess, Wright asked her 17-year-old nephew Quinton Allen, to bind Wrights wrists and legs with a belt. Allen then beat and tortured Wright for over two hours with bleach, fingernail polish remover, rubbing alcohol and hair spritz, which she poured onto her face and down her throat. Begging for Her Life Barely able to breathe, Wright begged Allen to let her go. Her cries for help woke up one of Allens children who walked into the room and witnessed what was happening. Allen instructed the child to rip off a piece of duct tape that she tried to put over Wrights mouth, but because her face was so wet the tape did not stick. Allen then strangled Wright to death with a belt. Allen, her nephew, and Allens roommate, James Martin, buried Wrights body in a shallow grave off the highway. Later Quinton Allen went to the police and confessed to his part in the murder and led authorities to where they buried the body.​ Margaret Allen was arrested and charged with first-degree murder and kidnapping. Autopsy Report During Allens trial, forensic pathologist and chief medical examiner for  Brevard County, Florida, Dr. Sajid Qaiser, testified about the results of the autopsy performed on Wenda Wright. According to the report, Wright had multiple bruising on her face, the front, and back of her ear, her left torso, and all over her left side, trunk, right hand, thigh, knee,  left eyebrow, forehead, upper arm, and shoulder area.   Wright’s wrists and neck showed signs of ligation, which meant she was hung or something was tied tightly around those areas. Based on these discoveries, he concluded that Wright died as a result of homicidal violence. The jury found Allen guilty of first-degree murder and kidnapping.   Penalty Phase During the penalty phase of the trial, Dr. Michael Gebel, a neurological physician, testified that he had discovered that Allen suffered over the years from multiple head injuries. He said that she had significant intracranial injuries and was at the lower end of intellectual capacity. He went on to say that Allens organic brain injury likely destroyed her impulsive control and her ability to control her moods. Because of this, Dr. Gebel felt that Allen would be unable to see that her attack on Wright was a criminal act. Dr. Joseph Wu, a neuropsychiatry and brain imaging specialist, also testified that Allen was given a PET scan and that at least 10 traumatic brain injuries were found, including damage to the frontal lobe. A damaged frontal lobe affects impulse control, judgment, and mood  regulation. Due to this, he felt that Allen would not be able to follow the rules of society regarding conduct. Other witnesses, including family members, testified that Allen was subjected to a lot of abuse as a child and had a tough and violent life. Allen testified on her own behalf and recounted that she had suffered multiple head injuries from being beaten as a child. Victim Impact Testimony Wenda Wright’s domestic partner, Johnny  Dublin, testified that Wright was a good person and that Wright believed that she and Allen were good friends. Other family members gave impact statements regarding the impact Wrights murder had on the family. Despite the medical findings, the  jury recommended a sentence of death in a unanimous vote.  Circuit Judge George Maxwell followed the jurys recommendations and sentenced  Allen  to death for the murder of Wenda Wright. On July 11, 2013, the Supreme Court of Florida upheld the conviction and the death sentence. Co-Defendants Quinton Allen was found guilty of second-degree murder and received a 15-year sentence. James Martin was sentenced to 60 months in prison for his help in burying Wrights body.

Can You Take the SAT in College

Can You Take the SAT in College SAT / ACT Prep Online Guides and Tips For many students, the SAT is one of the biggest stressors to comeup during high school. Few anticipate, though, that it may still be a concern during college. Occasionally, however,you might find that you need new SATscores after high school. So can you take the SAT in college? Yes, you absolutely can. There is no regulation that forbids it. In fact, the College Board's website specifically discusses non-high school testers. This article will discuss why you might need to take the test as a college student and coversome solid information about that process- and what makes it both unique and challenging. 2 Common Reasons to Take the SAT in College The SAT isn't a ton of fun. Why would yousubject yourselfto it when you're already in college? Well, actually, there are a few reasons youmay need to take the SAT in college. Applying for Jobs or Scholarships More and more job applications are requiring test scores, and there are scholarships out there for people who score within a certain range. Usually, high school scores serve for these purposes, but not everyone takes the test in high school. Thus, aneed to take the test later arises. It's important torealize that every company and every organization is different. You must adhere to the policies ofthese individual companies and organizations if you want them to take you seriously. Do your research, and, if you can't find the answer on the internet, make sure you call or email for clarification. The hope is that you'll get a message like this the moment a companysee your scores. Transferring Schools The most commonreason that you may need to take the SAT in college is if you are seeking to transfer schools. It's immensely importantfor anyone thinking about transferring to do research into the specific requirements of the school in question. A good place to start would be to read our complete guide to how test scores play into a transfer. Many schools require test scores from potential transfers. Some have different requirementsif you transfer in your first or second year versusif you transfer later on. This is very specific to the school. Some schools recommend including test scores under certain circumstances, but not others- this is often related to how soon after high school you began your college career. Some schools ask for test scores but permit exceptions for those who never took the SAT in high school or for whom taking the SAT now would be unduly difficult. Still other schools are test-optional or test-blind. In other words, they don't require scores. At test-optional schools, you can send scores if you wish, and at test-blind schools, your scoreswill not be considered under any circumstance. This applies to both transfer students and applicants goinginto college for the first time. It may be worthwhile to read our complete guide on the topic. All this goes to show that colleges are all a little bit different. Know the policy of the school you're applying to. The first place to check for this information is on the college's website. Many have a special page covering transfers, which you can find through the admissions or application page. If you can't find the specifics you're looking for on the website, though, there's nothing wrong with emailing a contact person at the school for clarification. Ideally, you should write to someone in the admissions department (as listed on the college's website). Failing that, though, give the college a call- a phone number for their offices should definitely be listed. Yes, that's right: make a real, old-fashioned phone call. Logistics of Taking the SAT in College There are quite a few hoops to jump through when it comes to taking the test, regardless of whether you're in high school or college. It's important to know what you're getting into. How to Register You can register online or by mail. This will involve answering a number of questions about basic personal information, courses taken, etc., as well as submitting a photograph of yourself. It's a good idea to get familiar with the process before you dive right into it. Where You Can Take It You'll be taking the SAT at one of the same test centers as all the local high school students. When you register online, you can easily search for and select the most convenient option. You may have some options; you may be able to choose a location such as a local university or communitycollege campus. Regardless, you will be taking the test with high school students. Choose the test center where you'll feel most comfortable. What's Different Taking It Now Logistically, the big differences are the more stringent requirements when it comes to identification and the difficulty of getting on the waitlist. You should also note that this is age-based; college students younger than 21 don't need to sweat these differences. If you're 21 years old (or older), a student ID is unacceptable identification on test day. You must bring official, government-issued identification, such as a driver's license or passport. Also, if you're 21 years old (or older), you simply cannot be placed on the waitlist. It's impossible, by the College Board's decree. The moral of the story, then, is to register on time and avoid the issue altogether. Additionally, you should be aware that the SAT recently underwent a complete overhaul. If you're in college now, you likely took the SAT on the 2400-scale (if you did take it). We're now on a 1600-scale. The essay is technically optional, though advisable in most cases. Some content has been redesigned, abandoned, or added.Sentence completion questions, asking you to define vocab with minimal or no context, are gone. Trigonometry, on the other hand, now makes an appearance. The essay no longer asks you to argue an opinion but to analyze a passage. In short, it's not quite the test you may remember. Advice for Testers in College Remember that the SAT tests high school topics, not college topics. Don't be fooled into thinkingthat means it's very basic or somehow below you; itdoesn't necessarily make matters easier. There are likely to be a few fundamental concepts that you've gotten rusty on. This may be especially true depending on your major. If you haven't taken any math classes in college, you may have forgotten certain exponent rules or whether47 is a prime number. In other words, even though the topics may not be college-level,per se, you still need to prepare. C'mon, it won't bethat miserable. 3 Key Tips for SAT Prep in College Once again, I cannot stress enough the importance of taking some time to prepare for this test. #1: Familiarize Yourself With the SAT's Specific Style Oddly enough, the SAT tends to reward pretty literal thinking on reading and writing (don't stray far from what the textactually says), while it rewards fairly creative thinking on math (be prepared to move expressions around into novel configurations). #2: Dust Off Rusty Topics Some of the material on the SAT may feel ancient and unfamiliar. This will not do; you've got to get handy with this content. There are many helpful resources out there, but don't forget that practice makes perfect. From full-length practice tests to individual practice problems, dive into experiencing the content firsthand. #3: Consider Your Schedule and Your Needs For many people, college is a very busy season of life. From gruelingclasses, to vibrant social events, to extracurricular commitments, things tend to move at a fast pace. Nonetheless, you still need to prepare before taking the SAT. So, start your preparationprogram well ahead of the test date. Consult your calendar (and syllabi) before committing to a specific test date. You definitelydon't want to wind up taking the SAT the weekend before/after a major exam or project. You don't want to overbook yourself. Conclusion In this guide, we've covered some basics regarding why to take the SAT in college and how to get that ball rolling. While there are a few definite differences versus taking the test in high school, the fundamentals are basically the same. Logistically, the process is almost identical. You'll be at the same sort of test center, and you'll register the same way. All the same rules and regulations apply, only you will need official government-issued identification and you can't get on the waiting list(depending on your age). You will still need to prepare, just like any high school student. Don't dismiss this step- it's crucial. In fact, give yourself extra time, considering how busy college can get. What's Next? The big question is how to prepare for the test. Remember that it's not quite like it was when you were in high school, and take a peek at our complete guide to studying for the test (revisions and all). If you're shooting for a perfect score, there are a few tips that can really boost your chances- including the simple advice of viewing all questions as analytical. There are some great resources out there, such as those created by the College Board's officiallyendorsed resource, Khan Academy. However, Khan Academy will never be enough- learn why. Want to improve your SAT score by 160 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Informal report Essay Example | Topics and Well Written Essays - 1250 words

Informal report - Essay Example These are behavioral goals to create an inclusive work environment . It needs to be brought to the notice of all employees that under the Disabilities Act, it is discriminatory to behave unfavorably to employees with any kind of physical or mental disability. The company is bound under the law to provide desired facilities to disabled employees. All staff needs to be aware of the legal aspect of the law not to discriminate an employee even for having relationship with a person of disability . It should be clear to all concerned that our country’s law is against any such discrimination over employment, which may be related to hiring, notice to quit job, salary, job roles, promotions, layoff, training, fringe benefits, and other job related terms and conditions . Harassment of disabled employees is an illegal act. Even an offensive remark can be discriminatory if it is randomly made. It is necessary for the creation of congenial work environment that such derogatory comments are rarely made. Not only the colleagues or managers, sometimes customers also harass a disabled employee. We need to take extra precaution in this regard to check the behavior of all; it is very much in the wider interests of our company . It is our managerial responsibility to ensure that our employees with disabilities get suitable accommodation while performing the assigned work. We need to provide them with all the benefits and privileges of employment. Wherever a disabled employee requires a wheelchair or the provision of a reader or interpreter, it is the management’s responsibility to ensure facilitating him with these facilities . †¢ If an individual is understood to have a physical or mental disability, which is not temporary

Fashion 1980 - Now - The Fashionistas Guide Essay

Fashion 1980 - Now - The Fashionistas Guide - Essay Example The essay "Fashion 1980 - Now - The Fashionistas Guide" investigates how fashion has led to the rise of the new features of identifying gender among some of the Japanese tribes. The vibrant and outlandish fashionistas of Tokyo have led to a change of fashion in japan in a rate that is almost impossible to document without instantly being out of date. However, there are some tribes in japan that have managed to change with technological changes of fashion without abolishing their true societal origins. Apparently, there are several tribes that have evolved that one cannot miss encountering them in any time one happen to tour to the Japanese capital. For example, the changing fashion have led to the rise of a group of youngsters that refer themselves as the roller family that has seriously assumed the business of dancing to old rock and roll in large numbers especially during the afternoons of both Saturday and Sunday at the entrances of Yoyogi park without failing. However, this danci ng group is believed to be part of the Yoyogi furniture that has been in existence since 1990. The dancing group is characterized by receding hairlines bullied into thinking quiffs. Moreover, on the border of Shibula and Harajuku districts, there have emerged Grimoire, which is a shop furnished with accessories and cloths located a convenient point targeting the Dolly Kei movement. The followers of this movement dress velvets, rich embroidery and silks that distinguish themselves from non-followers.

Hedda Gabler Essay Example for Free

Hedda Gabler Essay Throughout the years people have developed an image of how a particular gender should act. In the play Hedda Gabler, the characters that are involved challenge and conform the gender stereotypes through verbal and non-verbal text. The author â€Å"Henrik Ibsen† has displayed characters such as Hedda Gabler and Julianne Tesman to challenge their stereotypical gender behaviors. Hedda Gabler, the play’s main character, challenges the common gender stereotype of a woman by portraying Gabbler as a person who has a thirst for being free. Gablers father, General Gabler is one of the main influences of her behavior challenging her feminine role. An example is ‘Tesman- â€Å"My old morning shoes, my slippers look! †¦ I missed them dreadfully. Now you should see them†. Hedda- â€Å"No thanks, it really doesn’t interest me†. This portrays Gabler showing no affection to Jorgen Tesman’s slippers. The way Hedda is not interested in Tesman’s slippers shows her little care for affection towards Tesman. This challenges the common gender stereotype because women are stereotyped to be affectionate and sensitive. Hedda Gabler is furthered portrayed by having masculine traits by non-verbal aspects of her character by having a pistol, Hedda-â€Å"[lifting the pistol and aiming] I’m going to shoot you, sir!† Brack- â€Å"No, no, no! Don’t stand there aiming that at me.† This quote represents the gun symbolically representing her masculinity and at this point, Hedda using it empowers her and used to gain some sought of power over Brack. The gun seen as a non verbal aspect of the play clearly representing Hedda Gabbler in a masculine way challenging the common stereotype of her gender. The gun, a phallic symbol, is Hedda projecting her masculinity. The way she always shows the gun, aiming it at Brack and talking about the gun to Tesman alarming him. Brack towards the end of the play blackmails Hedda about the death of lovburg and to avoid he being publically disgraced must tend to the will of Brack, â€Å"Brack-â€Å" Willingly every single evening, Miss Tesman. We shall have a very pleasant time here you and I† Hedda – â€Å"Yes that is what you are looking forward to isn’t, Mr. Brack? You as the only cock in the yard.† Hedda then kills herself representing her making sure Brack does not get the upper hand over her and gets the ultimate freedom from men trying to dominate her. Hedda Gabler also shown to hate thought of pregnancy rejecting the common gender stereotype. This is shown through a conversation between Julie Tesman and Hedda Gabler: Tesman – â€Å"Yes but have you noticed how plumped she’s grown, and how well she is? How much she has filled out on her travels?† Hedda – â€Å"I’m exactly the same as I was when I went away.† This quote represents that Hedda resents the idea of her being pregnant and will avoid the topic completely. Through this Hedda further rebels against her gender stereotype by not wanting to have kids which all women at that time where expected to have. She further rebels against this concept by ultimately her death by suicide. Through killing herself it shows the ultimate rejection of society’s expectation for a female and projects Hedda’s resent to conform. Julie Tesman is a character in the play that conforms to the female gender stereotype. Julie Tesman portrays this in the paly by constantly asking Tesman if Hedda is pregnant â€Å"Yes but have you noticed how plumped she’s grown, and how well she is? How much she has filled out on her travels?† which is important because she believes she should be. The fact that Julie Tesman serves Jorgen Tesman implements that she works for men a common female gender stereotype that women work for men. The fact that Julie Tesman will sacrifice everything for Jorgen shows her as mother figure toward Jorgen. Julie is seen as a mother figure, which shows that she is conforming to a female gender stereotype. In the play Hedda gabbler the author has created characters that challenge and conform to the common gender stereotypes. Hedda gabbler through being portrayed as masculine and always not wanting to be controlled sows how she challenges the female gender stereotype. Julie Tesman portrayed as a caring, old mother figure conforms to a female gender stereotype because of her show of affection, fragility and seen as a mother figure. Through the use of verbal and non-verbal aspects the author has projected these two characters to conform and the other to rebel against the common gender stereotype.

Polycystic Ovary Syndrome Essay example -- essays research papers

POLYCYSTIC OVARIES SYNDROME Polycystic Ovaries Syndrome (PCOS) is an ovulation disorder and infertility that occurs in many women. Polycystic ovaries syndrome dates back to 1845 where it was described in a French manuscript as being â€Å"changes in the ovaries†. It was called â€Å"sclerocystic†. Polycystic ovaries syndrome is a problem that occurs in with the ovaries. A â€Å"polycystic ovary is characterized as being a tough, thickened, shiny white covering overlying a layer of many small cysts just under the ovarian surface.† (Thatcher, 10). That was the description that was found in the French manuscript and is still being used to this day for doctors to define polycystic ovaries. A wedge resection in the early 1900’s was the first form of treatment for this syndrome. PCOS involves more than just the ovaries filled with small cysts. Polycystic Ovaries Syndrome causes infertility in women.   Ã‚  Ã‚  Ã‚  Ã‚  Polycystic Ovaries Syndrome can cause a number of symptoms. Its can cause everything from obesity to missed periods. It also causes women to have more of the male hormone in their bodies, which cause male hair growth. Not all of PCOS patients have excessive hair growth some may have other skin conditions, like acne. PCOS is the one of the most notorious cause if missed menstrual cycles and â€Å"infertility due to the lack of ovulation†. (Thatcher, 12)   Ã‚  Ã‚  Ã‚  Ã‚   There are three main reasons women with PCOS get medical attention. The first is that they have missed menstrual cycles. A woman’s period should not be light, short, or irregular. There are steps that a woman’s body needs to go through in order for women to become pregnant. There is a normal menstrual cycle that a woman’s body   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   should go through and if it doesn’t then the women has an irregular cycle. This process the movement of an egg to a fertilizing position, developing a lining in the uterus, then the shedding of that lining when the egg doesn’t become fertilized. The second reason woman get medical attention for PCOS, is that they have worries about their physical ... ...e to me in order to try and regulate my periods. If I did not want to have a child then he would have prescribed some type of birth control pill to aid in this process of regulating my cycle. The little cysts form when my egg comes out and does not go any further than the outside of my ovary. My egg latches on to my ovary and forms into a cyst. This is what caused me irregular menstrual cycles. I am currently overweight and trying to get it under control by exercising and dieting. PCOS is something that is common among a lot of women and it can happen to anyone even the healthiest woman.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Work Cited Hammerly, Milton M.D and Kimball, Cheryl, â€Å"What to Do When The Doctor Says its PCOS†, (Fair Winds Press, 2003). Thatcher, Samuel S. M.D, Ph.D., â€Å"PCOS (policystic ovary syndrome) The Hidden Epidemic,† (Perspectives Press, 2000). Personal Experience, Christina Chivalier, Feb. 2005.

Two-Wheeler Automobile Industry in India

TWO-WHEELER AUTOMOBILE INDUSTRY IN INDIA By group IX, MBA ‘Sec A’ Submitted to : Submitted by : Mrs. Smitha Nayak Anooj Balachandra Chandrakanti Shatrudra Saurabh ACKNOWLEDGEMENTThe satisfaction and joy that accompanies the successful completion of a task is incomplete without mentioning the name of the person who extended her help and support in making it a success. We are greatly indebted to Mrs. Smitha Nayak , our Project Guide and Mentor for devoting her valuable time and efforts towards our project. We thank her for being a constant source of knowledge, inspiration and help during this period of making project.GROUP IX Anooj Balachandra Chandrakanti Shatrudra Saurabh TABLE OF CONTENT * Objective of the project * Introduction to Indian automobile industry * BCG matrix representation of automobile sector among various sectors * Overview of two-wheeler sector Fleet composition of all vehicles * Two-wheeler fleet composition in India * Structure of two-wheeler indus try * Usage pattern of two-wheeler in India * Key players in two wheeler industry * Introduction & Product mix Hero Honda & Bajaj (competitor) * 4 P’s of marketing of Hero Honda * Market segmentation, Targeting and Positioning of Hero Honda. * Porters five force model for Hero Honda * SWOT analysis of Hero Honda (Karizma) * SWOT analysis of Bajaj (Pulsar) * Comparison of advertising strategy of Hero Honda and Bajaj * Future challenges ,Plans and SuggestionsOBJECTIVE OF THE PROJECT:- The main objectives of the Project study are: * Detailed analysis of Automobile industry which is gearing towards international standards. * To conduct market research with regard to two-wheeler automobile industry and understand its marketing strategies. * Analyze the impact of qualitative factors on industry’s and company’s prospects * Comparative analysis of major tough competitor. * To understand the current trends in two-wheeler automobile industry. INTRODUCTION TO INDIAN AUTOMO BILE INDUSTRY Automobile is one of the largest industries in global market.Being the leader in product and process technologies in the manufacturing sector, it has been recognized as one of the drivers of economic growth. During the last decade, well directed efforts have been made to provide a new look to the automobile policy for realizing the sector's full potential for the economy. Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the population in the middle income group. A Nations economy is well known from its transport system.For instant and rapid growth in economy, a well-developed and well-networked transportation system is essential. As India's transport network is developing at a fast pace, Indian Automobile Industry is growing too. Also, the Automobile industry has strong backward and forward linkages and hence provides employment to a large section of the population. Thus the role of Au tomobile Industry is very essential in Indian economy. Various types of vehicles are manufactured by the Automobile Industry. Indian Automobile Industry includes the manufacturing of trucks, buses, passenger cars, defence vehicles, two-wheelers.The two-wheeler manufacturing is dominated by companies like TVS, Honda Motorcycle & Scooter India (Pvt. ) Ltd. , Hero Honda, Yamaha, Bajaj, etc. The automobile industry in the country is one of the key sectors of the economy in terms of the employment opportunities that it offers. The industry directly employs close to around 0. 2 million people and indirectly employs around 10 million people. The prospects of the industry also has a bearing on the auto-component industry which is also a major sector in the Indian economy directly employing 0. 25 million people.BCG Matrix Representation of Automobile Sector among various Sectors:- In an economy, different industries are present and different industries have different growth rate as compared to the growth of the economy. In an economy, there are a number of major industries and they all occupy different positions in the BCG matrix according to their growth and contribution towards the economy. In the Indian economy, some of the major sectors are FMCG, automobiles, banking and insurance, steel, telecom, software, pharmacology and retail sectors and these can be placed in the different positions in the matrix as shown below:INDUSTRY BCG MATRIX AUTOMOBILES Market Growth Rate High Banking & Insurance Software STARS | QUESTION MARKS Retail Telecom | CASH COWS Low FMCG | DOGS | High Low Relative market share BCG matrix is used to determine the relative position of the companies of an industry or different SBU’s of any institution, in terms of the market growth rate and the market share of the company in the industry. In the Indian automobile sector, the major players are Maruti Suzuki Limited, General motors, Mahindra and Mahindra, Tata Motors, Hero Honda and Bajaj aut o.In the BCG matrix, the companies are placed in one of the following four categories: Star, Cash Cows, Dogs and Question marks. In the Stars we place the companies with high market growth and high market share, cash cows are the companies who have low market growth rate and high relative market share, the category of the question marks include the companies with low relative market share and high market growth rate and dogs include the companies who have low relative market share and low market growth rate. OVERVIEW OF TWO WHEELER SECTOR Two Wheeler IndustryIndian two -wheeler contributes the largest volumes amongst all the segments in automobile industry. This segment can be broadly categorized into 3 sub-segments viz. ; scooters, motorcycles and mopeds. In the last four to five years, the two-wheeler market has witnessed a marked shift towards motorcycles at the expense of scooters. In the rural areas, consumers have come to prefer sturdier bikes to withstand the bad road conditi ons. In the process the share of motorcycle segment has grown from 48% to 58%, the share of scooters declined drastically from 33% to 25%, while that of mopeds declined by 2% from 19% to 17% during the year 2008-09.The Euro emission norms effective from April 2000 led to the existing players in the two- stroke segment to install catalytic converters. All the new models are now being replaced by 4-stroke motorcycles. Excise duty on motorcycles has been reduced from 32% to 24%, resulting in price reduction, which has aided in propelling the demand for motorcycles. Within the two-wheeler industry, motorcycle segment grew at a phenomenally high rate of 35% as against a deceleration of 3% for scooters and 27% for mopeds. In fact, motorcycle has been taking away the share of scooters and mopeds in a 4. million two-wheeler market and surging ahead with its market share of 68%. The increasing demand from semi-urban and rural segments may have caused this positive shift towards motorcycles. Also, easy credit coupled with low interest rate regime, constrained personal transport, increasing income levels in middle class and higher aspirations of young people all seem to be the factors responsible for such high growth in two-wheelers. The growth in two-wheelers has been robust enough to counter the slowdown and other factors constraining the overall business activity in the country.Also, rationalization of excise duty in the Union Budget 2002-03 had a positive impact on the demand for motorcycles. We also expect the motorcycles to continue to lead the two-wheeler segment like in all other Asian countries. Available forecasts suggest that this trend would continue for another couple of years and the industry would record nearly double-digit average annual growth up to 2006. During the year, there have been important developments in two-wheeler industry. The competition has strengthened though there are hardly any new entrants into the industry.There is an increasing emphas is on price and this has led to cost cutting efforts all across the industry, thereby, making the customer an ultimate beneficiary. The trend also saw introduction of new motorcycles with capacity ranging from 100 to 180cc bikes. We anticipate that many more new models will be launched during the year and provide customers plenty of choice at competitive prices. Businesses cannot consistently grow at 25-30 per cent. Each business has a tendency to taper and plateau after attaining a particular size. An annual growth rate of 10-12 per cent over a period of time is extremely healthy.The TCS study rankings are conducted at the motorcycle segment-level to provide comparisons among similar groups of motorcycles. Motorcycles ranking highest in their respective segments for TCS are: Hero Honda CD100 SS (best standard motorcycle segment); Hero Honda Splendor (best executive motorcycle segment); Bajaj Pulsar (best premium motorcycle segment); and Royal Enfield Bullet Electra (best cruiser mo torcycle segment). The feeling of freedom and being one with the Nature comes only from riding a two wheeler. Indians prefer the two wheelers because of their small manageable size, low maintenance, and pricing and easy loan repayments.Indian streets are full of people of all age groups riding a two wheeler. Motorized two wheelers are seen as a symbol of status by the populace. Two wheelers in India are the second largest producer and manufacturer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. Indian two-wheeler industry has got spectacular growth in the last few years. Indian two-wheeler industry had a small beginning in the early 50's. The Automobile Products of India (API) started manufacturing scooters in the country.Bikes are a major segment of Indian two wheeler industry, the other two being scooters and mopeds. Indian companies are among the largest two-wheeler manufacturers in the world. In the initial stages, the scooter segment was dominated by API; it was later overtaken by Bajaj Auto. Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML. The motorcycle segment was initially dominated by Enfield 350cc bikes and Escorts 175cc bike. The two-wheeler market was opened to foreign competition in the mid-80s.And the then market leaders – Escorts and Enfield – were caught unaware by the onslaught of the 100cc bikes of the four Indo-Japanese joint ventures. With the availability of fuel efficient low power bikes, demand swelled, resulting in Hero Honda – then the only producer of four stroke bikes (100cc category), gaining a top slot. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda brought in the first two-stroke and four-stroke engine motorcycles respectively. These two players initially started with assem bly of CKD kits, and later on progressed to indigenous manufacturing.In the 90s the major growth for motorcycle segment was brought in by Japanese motorcycles, which grew at a rate of nearly 25% CAGR in the last five years. The industry had a smooth ride in the 50s, 60s and 70s when the Government prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The industry witnessed a steady growth of 14% leading to a peak volume of 1. 9mn vehicles in 1990. In 1990, the entire automobile industry saw a drastic fall in demand. This resulted in a decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0. mn vehicles. Barring Hero Honda, all the major producers suffered from recession in FY93 and FY94. Hero Honda showed a marginal decline in 1992. The reasons for recession in the sector were the incessant rise in fuel prices, high input costs and reduced purchasing power due to significant rise in general price level and credit crunch in consumer financing. Factors like increased production in 1992, due to new entrants coupled with the recession in the industry resulted in company either reporting losses or a fall in profits. Two wheeler fleet composition in India:- STRUCTURE OF TWO WHEELER INDUSTRY Mopeds:- Over the last 15 years, moped’s contribution in overall 2-wheelers has declined significantly and now it remains a marginal category with just one manufacturer for the product. Its contribution in the 2-wheelers industry now stands at 5% and we expect that this segment will continue to be marginalised. The only player in this segment is TVS Motor. * Scooters:- Advent of fuel efficient motorcycles in the Indian 2-wheelers industry led to decline of Scooters. However, over the last five years, it has made a recovery and is emerging as a niche segment targeted towards women commuters.One of the reasons for this is the increasing need of mobility for the women commuters especially in the urba n areas is due to higher number of college going girls and greater participation of women in urban work force. The product itself has gone for a complete revamp and now this category mainly consists of gearless products. This segment is now dominated by Japanese manufacturers with HMSI having the leadership. HH, which is a late entrant in this segment, has also cornered a sizeable market share in the scooter segment. Another development in this segment is the launch of battery operated scooters.However, given the high replacement cost for the batteries, this has remained a marginal segment. * Motor cycles and bikes:- * Executive Segment Executive segment is the largest motorcycle segment and this is the stronghold of market leader HH. Competitors have tried to challenge HH in this segment, however all such challenges have fizzled out over time. With higher growth in economy segment, the contribution of this segment had come below 50% in FY06. However over the last three years, it ha s made a strong come back and now accounts for almost 60% of the motorcycle share. * Premium SegmentThis segment was creation of HH with ‘CBZ' And ‘KARIZMA’; however major boost to the segment was given by BAJAJ through ‘Pulsar' which has dominated the segment. HH has remained a marginal player in this segment and one of the reasons for this is presence of HMSI in this segment. This segment remains a small segment in the Indian market with contribution of around 23% to the motorcycle industry. This is the performance segment and customers pay a premium for the novelty. Hence constant upgradation in the product is a requisite for success in this segment. Usage Pattern of two-wheelers in IndiaIs quite different from other countries * Initial cost and fuel economy are highest priority. * Low maintenance costs are desired. * Small entrepreneurs and farmers conduct their business carrying loads. * Very limited usage for sports bike. * Indians prefer the two wheel ers because of their small manageable size, low maintenance, and pricing and easy loan repayments. Key players in the Two-wheeler industry: * Hero Honda motors ltd. * Bajaj auto ltd. * TVS motors company ltd. * Yamaha motors India * Honda motorcycle and scooters India Motorcycles in India: Bikes comprise a major segment of Indian two wheeler industry.Companies : Hero Honda Motors Ltd (HHML ) Hero Honda Motors Limited was established in 1984, as a joint venture between India's Hero Group (world's largest bicycle manufacturers) and Japan's Honda Motor Company. And created the world's single largest two wheeler company and also one of the most successful joint ventures worldwide. During the 80s, Hero Honda became the first company in India. Over 19 million Hero Honda two wheelers running on Indian roads today. * Hero Honda CD Dawn * Hero Honda CD Deluxe * Hero Honda Glamour * Hero Honda Glamour-Fi * Hero Honda Karizma * Hero Honda Passion Plus Hero Honda Pleasure * Hero Honda Super Spl endor * Hero Honda Splendor NXG * Hero Honda CBZ X-Treme Bajaj Auto Ltd Company : Bajaj is the first Indian two wheeler automobile company in the market since 1945 with the name M/s Bacharj trading corporation private limited. In 1959 M/s Bacharj trading corporation private limited change its name as Bajaj Auto Ltd. Bajaj Auto obtains license from the Government of India to manufacture two- and three-wheelers vehicles in 1959. * Bajaj Avenger * Bajaj CT 100 * Bajaj Platina * Bajaj Discover DTSi * Bajaj Pulsar DTSi * Bajaj Wave * Bajaj Wind 125 * Sonic DTSiTVS Motor Company : TVS Motors is the third largest company in the two-wheeler industry with a market share of 16%. Infect, it is the only Indian company without a foreign collaboration in the two-wheeler industry. When the company opted out of the collaboration with Suzuki in 2002, many believed that TVS was headed towards extinction. But the company proved the doomsayers wrong and came out with a very successful `TVS Victor'. TVS Motors Ltd. originally incorporated in 1982 to manufacture two-wheelers in collaboration with Suzuki Motors of Japan, TVS was one of the leaders in two-wheeler industry. TVS Apache * TVS Centra * TVS Fiero * TVS Star * TVS Victor Yamaha Motor India: Yamaha Motor Corporation is the auto mobile company of Japan (1953) which works in India since 1955 and providing latest technology in India from last two decades. Yamaha Motor India was incorporated in august 2001 as a 100% subsidiary of Yamaha motor corporation, Japan * Yamaha CruxS * Yamaha G5 * Yamaha Gladiator * Yamaha FZ 16 * Yamaha R15 * Yamaha Fazer Honda motor: Honda motors of Japan is not a new name in the two wheeler scenario in the country, they were in a tie up with the Firodias owned Kinetic group.However in the late 90s they parted ways after problems arose over issues like introduction of new models, advertising expenditure, marketing strategies and other related issues. In the mid 80 Honda motors of Japan joined hands w ith the largest bicycle maker of India the Hero cycles to create Hero Honda which in a couple of decades or so have gone on to become the single largest motorcycle company in the world. Though Honda has come on its own on the Indian market yet it will be providing technological support to Hero Honda for the next ten years.Thus presenting a unique situation in which the company will be in direct competition with the company which it has been associated for nearly two decades. Honda Motorcycles and Scooters India limited, a 100% subsidiary of Honda motor company Japan eventually entered the Indian market with Honda Unicorn in 2004. * Honda Unicorn * Honda activa Now further the marketing strategies of HERO HONDA and its competitor BAJAJ will be analyzed. HERO HONDA * The Company was Incorporated on 19th January,1984 at New Delhi as a joint venture. Today Hero Honda is the largest two-wheeler manufacturer in the world producing more than 3 million units of two-wheeler per year. * The c ompany's most popular model is the Hero Honda Splendour, which is the world's largest-selling motorcycle. * Over 19 million Hero Honda two wheelers are on Indian roads today. * Hero Honda CD-100 is the first four stroke motorcycle to be introduced in India in 100cc range. * During the fiscal year 2008-09, the company has sold 3. 28 million bikes. PRODUCT MIX SCOOTER| BIKE 100CC| 125CC| 150CC| 220CC| PLEASURE| CD 100SPLENDORSPLENDOR+PASSIONPASSION+| AMBITIONGLAMOR| CBZCBZ XTREME| KARIZMA|BAJAJ (COMPETITOR) * Established in 1945. * Started production of scooters in 1961 and became first two wheeler manufacturing company of India. * Bajaj Auto, is ranked as the world's fourth largest two and three- wheeler manufacturer. * Bajaj Auto is India’s largest exporter of two wheelers. * During 2008-09, the company exported 772,519 two and three-wheelers recording a growth of 25 percent over 2007-08. * Exports now constitute 37 per cent in volume terms and 35 per cent IN value of net sal es. PRODUCT MIX 100CC| 125CC| 135CC| 150CC| 180CC| 200CC| 220CC| BAJAJ CT 100, BAJAJ PLTINIA, BAJAJ WAVE DISCOVER,BAJAJ WIND,BAJAJ XCD| PULSAR-135| PULSAR-150| PULSAR-180,AVENGER| PULSAR-200| PULSAR-220| 4 P’s OF MARKETING OF HERO HONDA :- PRODUCT Hero Honda, which has a technology tie-up with Japan's Honda Motors, was currently discussing the feasibility of manufacturing scooters for the Indian market, Mr. Munjal said. However, the company has a binding clause with Honda's scooter manufacturing Indian subsidiary, preventing it from making scooters till 2004. Hero Honda Motors, India's largest motorcycle company, has launched the premium segment 223cc motorcycle Karizma priced at Rs 79,000 (ex-showroom, Delhi).Many of the products which the company has started with have been phased off. Now the existing products are Karizma, Ambition, CBZ, Splendor, Splendor+, Passion, Passion Plus, CD 100 SS, CD 100 and CD Dawn. The TCS study examines customer evaluations at three distinct o wnership periods: 1 to 6 months, 7 to 18 months, and 25 to 36 months. This helps in understanding the differences in satisfaction during initial ownership, in-warranty and post-warranty ownership periods. Satisfaction ratings decline as the length of vehicle ownership increases.However, Hero Honda Splendor is among the few models to maintain consistency across the three ownership periods. PRICING Pricing is a important component of marketing mix of the firm. Determining the prices of different products of a firm is very difficult task of the marketing manager. Price denotes money value of a product. If represent the amount of money for which a product can be exchange. In other words, prices represents the money which the buyer pays to the seller for a product price represent the exchange value of goods and services in terms of money. Price is all around.Price factor has very well been touched by the manufacturers. The pricing strategy of the company is very set. They price their pro duct according to the cost of production and also by keeping an eye on the price of the competitors of that segment and demand of the product in the market. A pricing strategy that ensured an average manufacturer margin that game dealer an adequate return and created a reputation with consumers like â€Å"a company selling a good quality product at a reasonable price. Industry focus themselves the low cost producer with good quality and aimed to maintain the price advantage in every market of two wheelers.Hero Honda group ensures an easily affordable pricing through excellent transportation to common man. It fixes customer centric pricing that provide customer total satisfaction. Hero Honda’s pricing objectives are: List price, Discount, Financing schemes, Credit terms, and Maximize profits Hero Honda group ensures an easily affordable pricing through excellent transportation to common man. It fixes customer centric pricing that provides the customer with total satisfaction. PLACE CHANNELS OF DISTRIBUTION: As a company, dealers play a major role in serving customers, while growing and sustaining markets.Hero Honda has a network of more than 3500 strong and dedicated Authorized dealers. A network that has helped Hero Honda’s name and its promise of reliable quality to every part of the country. The power of this highly efficient and motivated network goes a long way to create goodwill for Hero Honda brand among countless consumers besides creating availability and after sales services. The channel of distribution is a direct dealer network. A direct dealer is a dealer who is authorized to purchase the product directly from the company and sell. PHYSICAL DISTRIBUTION: Hero Honda has more than 3500 showrooms in India.Some of the Authorized dealers of Hero Honda Karizma, in and around Bombay, are: †¢ Max Motors (Bombay) †¢ F. P. Motors (Bombay) †¢ Axis Motors (Thane) †¢ Ranjeet Motors (Thane) †¢ Ahir Motors (Kalyan) †¢ Spectra Motors (New Bombay) †¢ H. M. Motors (Panvel) PROMOTION Promotional tools 1. ADVERTISING: It is defined as a paid non-personal communication with a target (usually mass) market. It is cost effective and can reach a large number of people. It can also be used for long term or short term objectives. There are various forms or mediums through which can advertise. A. Broadcast Media: * Television * Radio * Cinema B. Print media: Newspapers * Magazines * Leaflets C. Outdoor media: * Posters and billboards. 2. PUBLIC RELATIONS AN PUBLICITY: Public relations are an umbrella term and refer to the totality of the organization’s behavior with respect to the society in which it operates. The maybe regarded as good or bad and is reflected in the company’s reputation and image. 3. SPONSORSHIP: Sponsorship can be seen as a part of public relations and it is certainly the case that some sponsorship goes on to generate positive publicity for the organization. The company h as not left any stone untamed in sponsoring the major events both globally and domestically.The biggest of all is the sponsorship of the â€Å"WORLD CUP† for which Hero Honda has the credit of being the only two-wheeler company in the world to do so. Recently they are sponsoring the Hockey World cup. Besides this, the company has also sponsored events like â€Å"Master Golf†, television academy awards, etc, Thus the company has gained a lot of reputation by doing so. 4. DISCOUNTS/OFFERS: The company has started giving discounts and other offers to the customers on the purchase of a new bike, for instance, with the World Cup offer, in which the consumer was to get a 1 gm gold coin with every purchase.But after all these schemes and benefits may be because of cut-throat competition in the segment with heavyweight competition such as Bajaj, kinetic, Yamaha, and TVS the company (HERO HONDA) officially says: â€Å"Our aim is to proactively and consistently deliver value to the customer. We are giving back to the customer after becoming successful. Most companies give discounts only when their products are not doing well in the market. There is lost of competition in the segment, especially from Bajaj.But the reason for Hero Honda’s success it that we are consumer-focused while other companies such as Bajaj tends to be more competitor-focused. 5. Test ride and Road show PROMOTION POLICY: * Company gives advertisement in different media vehicles time to time. Like in TV. Magazines, newspaper, etc. * Hero Honda also organizes free service camps every year. * Hero Honda also takes art in trade fair. * Hero Honda with the help of ICICI Bank provides loan to the customers & also provide easy monthly installment scheme to customers. * Hero Honda gives huge commission to their dealers.Advertisement, local events sponsorship and promotions and inviting a prominent personality for the inaugural or first like delivery function would contribute effectivel y in generating a wider local interest and attention. Hero Honda’s latest DKD –2 commercial its two brand starring its Ambassador and India’s heart throbs, Hritik Roshan and Sourav Ganguly, truly reflects the multi fact roles that today’s new generation plays. The commercial reflecting the charisma and vibrancy of these two stars, takes Desh Ki Dhadkan to dazzling new heights. It is young, colorful and vibrant and represents the icons of contemporary times.And it will go a long way in strengthening the leadership status of the product by the mile. The new commercial is powerful film repeat with an impressive storyline. The effort to pack the story, drama and impact in just 60 seconds was phenomenal challenge itself. The idea was born itself. The idea was born out of the very essence of â€Å"Hero and Stars†. Keeping in mind would cause on the drama and impact it would cause on the audience. It is a commercial packed with action where today’s heart throbs, Hritik and saurav, are seen tackling new roles.The story being in a field adjoining a hill with two cool men, Hritik and Sourav on Hero Honda bikes and Passion respectively. Both Sameer and Aditya win lifetime opportunity act with Hritik and Sourav, the two star heartthrobs of millions in India and all four will be seen in action in the new commercial DKD-2. These are some of the Slogan for every product (Bike) and these are following:- CD-100:Fill it, shut it, Forget it. CD100SS:Tough and Rugged. Splendor :Designed to Excel. Street Smart:License to enjoy. Passion:When style matters, Bike born in studio not in factory.CBZ:Motorcycling Unplugged. MARKET SEGMENTATION OF HERO HONDA * Demographic Segmentation * Income: HERO HONDA products are offered to the public taking into consideration all the income groups in the society. * Age: The main segmented group for the motorcycle are 18 years and above. * Occupation: All kinds of people are taken into account. Students, prof essionals, Govt. Servants, etc. * Geographic Segmentation: The potential customers are basically from every regions of India. * Psychographic segmentation:People purchasing bikes are very economical, quality, brand conscious and loyality. Behavioral segmentation:This segmentation is done considering user status, benefit wise. TARGETING AND POSITIONING OF HERO HONDA TARGETING The proposed targeting people in the age group of 18 years and above with a average monthly income of approximately Rs. 10,000 and above, who are brand loyal and who are either students or retired individuals or may be employed as professionals, government servants or having their own business, but mostly male i. e on the different stratas of the population. POSITIONING The image that Hero Honda creates in the mind of the customers is the faith. The add shown by it says â€Å"Desh ki Dhadkan†.That means it’s a member of the Indian family. It represents the Indian culture and society. The objectives can be achieved through the implementation of suitable marketing strategy by the organisation. It is the marketing logic that is formulated keeping in mind the needs of the consumers and also strategies of the competitors. Porters five force model for Hero Honda:- Bargaining Power of suppliers: Suppliers of auto components are fragmented and are extremely critical for this industry since most of the component work is outsourced. Proper supply chain management is a costly yet critical need. Bargaining Power of Buyer:Buyers in automobile market have more choice to choose from and the increasing competition is driving the bargaining power of customers uphill. With more models to choose from in almost all categories, the market forces have empowered the buyers to a large extent. Competitive rivalry: The industry rivalry is extremely high with any product being matched in a few months by competitor. This instinct of the industry is primarily driven by the technical capabilities acquired over years of gestation under the technical collaboration with international players. Threat of substitute Products: There is no perfect substitute to this industry.Also, if there is any substitute to a two-wheeler, Bajaj has presence in it. Cars, which again are a mode of transport, do never directly compete or come in consideration while selecting a two-wheeler, cycles do never even compete with the low entry level moped for even this choice comes at a comparatively higher economic potential. Threat of new entrantsHere the threat of new depends on the economies of scale of the cost of production, and customer switching costs, access to industry distribution channels. | | S. W. O. T. ANALYSIS OF HERO HONDA (KARIZMA):- STRENGTH: †¢ It has a good speed and sporty look Karizma is the First bike in India launched under Sports Bike Segment. †¢ Loyal Customer Base: In the past four years, Karizma has been successful in building up a good and loyal base among its customers. â⠂¬ ¢ After Sales Service: Till today, customers are satisfied with the after sales service provided by Hero Honda for this particular product. †¢ Refinement, comfort, great handling and that much-sought-after big bike feel are all available on the Karizma. †¢ Brand Recall: the name Karizma itself is a metaphor to its success. The brand Karizma has given a good platform to this product in the Sports Bike Segment. WEAKNESS: High Maintenance: The maintenance of Karizma is high as compared to its biggest competitor Bajaj Pulsar 200cc and 220cc. †¢ Fuel Efficiency: The pulsar 200cc offers an impressive mileage of 38. 3kpl in city and 42. 4kpl in highway against the Karizma offers only 30kpl in city and a decent figure of 45kpl in highway. †¢ Less Promotion: the promotions and ads of Karizma are very less as compared to its competitors. OPPORTUNITIES: †¢ If Hero Honda comes up with the idea of changing some features of Karizma, like self cancelling indicators, sof t touch handle bar and digital speedometer, it will help them to boost up the sales of Karizma. If they are able to improvise the fuel efficiency of Karizma, it will be a golden opportunity to take over the market. THREATS: †¢ The major threat faced by Hero Honda Karizma is from Bajaj Pulsar, who has always been the market leader in the 150 plus segment with 60% market share. †¢ Karizma’s strong competitors Bajaj and TVS, in 150 cc plus segment, already posses certain features like self-controlling indicators, soft touch handle bar which Karizma lacks. †¢ The competitor Pulsar 200cc has already come up with oil cooled engine which delivers maximum power.This is again a major threat to Karizma. S. W. O. T. ANALYSIS OF BAJAJ (PULSAR 220cc) STRENGTHS: †¢ Pulsar 220cc features India’s First Oil Cooled Engine which delivers maximum power making it most powerful engine offered by Bajaj. †¢ New Pulsar also provides Digital Speedometer, Self Canceling Indicators which is for the First time in this segment in India. †¢ Fuel efficiency: Pulsar 220cc delivers an impressive mileage of 38. 2 kmpl in city as compared to Karizma which delivers 30 kmpl in city. †¢ Customer Base: In past decade Bajaj has established a strong base amongst its customers.WEAKNESS: †¢ Style and Design: PULSAR 200cc and 220cc derives their styling from there previous version Pulsar 150 Dts-i and 180 Dts-i. †¢ Pricing; Bajaj 220cc (Rs 82449 basic price) is costlier than karizma(Rs 78000 basic price) OPPORTUNITIES: †¢ If they derive new styling, shape, design for pulsar 200cc and 220cc then they can attract more customers. †¢ Taking into consideration the reviews of the customers regarding the â€Å"fairing† of 220cc and making the needful changes will be an opportunity to capture an even larger share of the 200cc+ segment THREATS: The biggest threat is faced from the goodwill of Karizma in this segment who is the â€Å"Four -Stroke Two Wheeler Ruler† of the Indian bike market. †¢ Certain technical faults in the bike design which are potentially dangerous to the rider’s safety can be disastrous to the image of the bike. COMPARISION OF ADVERTISING STRATEY OF HERO HONDA AND BAJAJ ADVERTISING STRATEGY OF HERO HONDA:- Currently the number one company in terms of sales and has been dominant in the two-wheeler segment since the past decade. Since the inception of hero Honda, the company has been using television as a major role for its publicity.Though hero Honda was dominant in sales it lacked the skills of creating a spectacular ad till now. Though it had a vast range of mobiles, its advertising strategy was not up to the mark. For its publicity hero Honda has been using many famous celebrities like Saurav Ganguly, the captain of Indian cricket team, Hritik Roshan and other famous personalities as their brand ambassadors. Thus, hero Honda has been spending huge amounts on its publicity. Th e biggest of all is the sponsorship of the â€Å"WORLD CUP† for which Hero Honda has the credit of being the only two-wheeler company in the world to do so.Presently they have tried to gain publicity by sponsoring the hockey world cup event which is the national game of India. There by creating a sense oneness and Nationalism through providing publicity and encouragement to the game by various ad’s. | By sponsoring the hockey wprld cup event ,which is a national game of india| | | ADVERTISING STRATEGY OF BAJAJ:- Bajaj is always known for its outstanding ads over the period of time. Since its inception, Bajaj has come out with variety of ads and were always successful in their advertisements. Scooters were well known by the brand name of Bajaj.Be it any scooter, one used to recognize it by the brand name Bajaj. This was the identity a decade ago which the Bajaj has still maintained. Bajaj is always known for its ads without well-known brand ambassadors which is again a plus point to its cart as it saves a huge cost in terms of brand ambassadors unlike Hero Honda and TVS. Prior, Bajaj used to convey the feeling of ‘Indianness’ in its ads. With a punch line ‘Hamara Bajaj’ Bajaj drove into everybody’s hearts and the title song of ‘Naye Bharat Ki Naye Tasveer’ added a great value to its mobikes and scooters.A couple of years back, Bajaj had introduced an advertisement which promoted all the different ranges it had, wherein they had shown each product they had with a feeling of Indianness. Example: Eliminator passes-by a rangoli and drives slowly sideways without disturbing it. People on boxer pass-by a temple and bend their head to give a little offering. Such ads had revealing Indian culture had a great effect on Indians and Bajaj was successful in most of its ads. But recently, Bajaj had changed its brand logo along with its punch line i. e. ‘Hamara Bajaj’ got converted to ‘Inspiring C onfidence’.The reason for this change as told by the company officials was to keep pace with the new technologies in the fast moving world. Even though it had changed its punch line, it didn’t have much effect on its brand image. A year back, Bajaj introduced DTSi technology upgrading its always successful PULSAR 150cc and 180cc. Though Bajaj had changed its identity it still dominates for its creativity in ads. Future Challenges and Plans:- * Sustaining the growth rate. * Need for innovation – low cost/ hybrid vehicles. * Upgrading Indian two-wheeler products. * Taking the products to the global market. * Capturing Indian as well as global market.Suggestions:- * Encourage exports. * Provide various two-wheeler financing schemes among manufacturers. * Open R&D centers. * Pressurize government to reduce taxes and duties. * Collaborate with global players. Conclusion :- The outlook for India’s automotive sector is highly promising. In view of current growth trends and prospect of continuous economic growth of over 6 per cent, all segments of the auto industry are likely to see continued growth. Large infrastructure development projects underway in India combined with favourable government policies will also drive automotive growth in the next few years.

Nothing but Useless Essay

I am not a video game addict but many of my acquaintances are. I am not a video game fan simply because I am not good as others at playing with the same enthusiasm and commitment. My acquaintances like playing video games because it helps them relax and feel as if they were kids again. Their children also play video games developed specifically for their age group. Video games develop reaction, problem-solving abilities, attention, and concentration. None of my acquaintances has ever committed a violent act. Video game exists in its virtual space, which does not make claims on real life. Video games get the brunt of the criticism. Our government is anti-video game. Yet, market forces can be the only regulatory mechanisms of violence in video games. Only two or three of the top best-selling video games are violent. Video games have no violent impact on a video gamer. Younger players may be vulnerable to the violent game content when the play video games that are not suitable for their age. Although first person shooter violence is common to video games, it is not likely to promote aggressive behavioral models. Kids play with toy soldiers but nobody thinks that this teaches them violence. Video games cannot be considered violent in relation to age, gender, socio-cultural belonging, and educational level. The reaction to the game’s content depends on the individual’s personal traits. Girls do not react with greater arousal to violent content than boys. At least, no research has found any significant difference. It is unlikely that performing violent actions during the play may cause aggression in kids. Although Grand Theft Auto 3 was banned in Australia because of its graphic violence, it does not mean that it could have influenced the increase in crime rates. The problem is that minors often have uncontrolled access to adult games with violent content. Boys aged 7-12 like â€Å"action adventure†. They develop â€Å"killing instinct† only in virtual games but also in the games they play outdoors. Nevertheless, children’s exposure to violent content targeted at mature video gamers should be restricted by their parents and caregivers. I am defending video gaming on behalf of long-time gamers whose hobby has not turned them into psycho-terminators. Video gamers live in their own world of established video game rules, and they wish they could play safely without being disturbed. We’re in the habit of regulating our most innocent activities.

The Acropolis Essays - Acropolis Of Athens, Parthenon, Erechtheion

The Acropolis Essays - Acropolis Of Athens, Parthenon, Erechtheion The Acropolis Elmer Boyce Architecture 110 Professor Boestler 02 November 2000 The Athenian Acropolis The Acropolis of Athens has stood as a monument of triumph to the people of Athens for centuries past. The temples within its walls were used to worship Greek gods like Athena and Poseidon. Rising over three hundred feet above the city of Athens, it can clearly be seen why it is called the Acropolis, which loosely translated means top of city. It isn't the only acropolis in Greece, but it is revered more than the others because of its almost flawless planning in where each building is placed. It took two hundred years of experimenting to get it right. Each building is placed specifically to be pleasing to the viewer's eye. From the viewer's point of view every building is seen in perspective, and at no point from the entrance is one building seen from only one facade. This is what made the Acropolis at Athens so amazing. What makes the Acropolis even more amazing is the buildings within its walls. There is the Parthenon, the Propylaia, the Erechtheion, the temple of Athena Nike, and more. After ascending nearly three hundred feet up the hill you come to what is called the Propylaia. The Propylaia is the entrance to the Acropolis and was used to prepare worshipers before entering the gates to the temples within. Construction began on the Propylaia in 437 B.C. and was completed in 432 B.C. The architect of the Propylaia was Mnesikles, and the project was anything but easy with the narrowness of space and the irregular terrain. Despite these obstacles he was successful in creating a harmonious entrance. Asymmetrically arranged buildings created the propylaia. The most important of these buildings was the Pinakotheke on the north side with contained the art gallery. The Propylaia has an outer and inner facade, both supported by six Doric columns with five doors between them, the largest door was located in the middle. Further within the Propylaia, there are Ionic columns, which helped support the roof. These columns were used rather than the Doric columns similar to the o uter columns because of space restraints. Also constructed of load bearing walls the Propylaia was entirely constructed out of white marble. These load-bearing walls were the walls of the Pinakotheke and were covered with painted panels or wall paintings. This propylaia wasn't the first on that site. The original entrance gate was smaller and was destroyed in the Persian fire in 480 B.C. After being prepared in the propylaia, you would enter a central courtyard overlooking the immense bronze statue of,the Champion, Athena Promachos. This statue was so large that the sun could be seen glimmering off the tip of its spear from out at sea. To the left you would see the Erechtheion in its white marble glory, whose site lay north of the Parthenon. This building too, like the Propylaia dealt with irregular terrain, but took it in a different perspective. Instead of leveling the land, which was too sacred to touch, they built the Erechtheion in levels to accommodate the steep change in elevation. Built sometime between 421 B.C. and 405 B.C., the Erechtheion housed shrines to several gods, local deities, and heroes. It was also the site of several sacred spots, including the mark of Poseidon's trident spear, the graves of the legendary Erechtheus and Kekrops, but most importantly it housed the temple of Athena Polias, protectress of the city and goddess of the hearth. Each level of the Erechtheion had a specific purpose. To the east, from higher terrain is a six-column Ionic porch that housed the ancient wooden image of Athena. At the north is another Ionic porch that leads to the chamber of Erechtheus. The sacred olive tre e of Athena is located in an open courtyard in the west of the Erechtheion. And finally to the south is the resting place of the legendary King Kekrops. The Porch of the Caryatids covers this gravesite. This porch is what makes the building stand out other than its unusual land layout. The porch is supported by six maiden figures used as columns with the crowns on their heads being the capitals. Also within the frieze of the Erechtheion is to

Exceptional Things That Great Teachers Do

Exceptional Things That Great Teachers Do All teachers are not created equal. Some are frankly better than others. It is a privilege and special opportunity when we have a great one. Great teachers go above and beyond to ensure that each child is successful. Many of us have had that one teacher that inspired us more than any other. Great teachers are able to bring the best out of every student. They are often energetic, fun, and seemingly always at the top of their game. Their students look forward to coming to their class each day. When students are promoted to the next grade, they are sad that they are leaving but armed with the skills necessary to be successful. Great teachers are rare. Many teachers are capable, but there are a select few who are willing to spend the time necessary to hone their skills enough to become great. They are innovators, communicators, and educators. They are compassionate, endearing, charming, and funny. They are creative, smart, and ambitious. They are passionate, personable, and proactive. They are dedicated, continuous learners who are gifted in their craft. They are in a sense the total teaching package. So what makes someone a great teacher? There is not a single answer. Instead, there are several exceptional things that great teachers do. Many teachers do a few of these things, but the great teachers consistently do them all. A Great Teacher Is Prepared:  Preparation takes a lot of time. Great teachers spend a lot of time outside of the school day preparing for each day. This often includes weekends. They also spend countless hours during the summer working to improve their craft. They prepare detailed lessons, activities, and centers each designed to maximize student learning opportunities. They create detailed lesson plans and often plan for more in a day than they typically can complete.Organized:  Being organized leads to efficiency. This allows great teachers minimal distractions and maximizes instructional time. Increasing instructional time will lead to an increase in academic success for students. Organization is about creating an efficient system to find resources and other materials quickly which a teacher needs. There are many different organizational styles. A great teacher finds the system that works for them and makes it better.A Continuous Learner:  They continuously read and apply the newest research i n their classroom. They are never satisfied whether they have taught for one year or twenty. They seek out professional development opportunities, research ideas online and subscribe to multiple teaching related newsletters. Great teachers are not afraid to ask other teachers what they are doing in their classrooms. They often take these ideas and experiment with them in their classroom. Adaptable: They recognize that each school day and each school year is different. What works for one student or one class may not work for the next. They continuously change things up to take advantage of individual strengths and weaknesses within a classroom. Great teachers are not afraid to scrap entire lessons and start back over with a new approach. They recognize when something is working and stick to it. When an approach is ineffective, they make the necessary changes.Constantly changing and never become stale: As trends change, they change with them. They grow each year they teach always improving across multiple areas. They are not the same teacher from year to year. Great teachers learn from their mistakes. They look to improve upon what has been successful and find something new to replace what has been not worked. They are not afraid to learn new strategies, technologies, or implement new curricula.Proactive:  Being proactive can stave off a lot of potential problems inc luding academic, discipline, or any other issue. It can prevent a small concern from turning into an enormous problem. Great teachers recognize potential problems immediately and work to fix them quickly. They understand that the time put into correcting a small problem is considerably less than it would be if it ballooned into something bigger. Once it becomes a large issue, it will almost always take away from valuable class time. Communicates:  Communication is a critical component of a successful teacher. They must be adept at communicating with several subgroups including students, parents, administrators, support personnel, and other teachers. Each of these subgroups must be communicated with differently, and great teachers are terrific at communicating with everyone. They are able to communicate so that every person understands the message they are trying to convey. Great teachers keep people informed. They explain concepts well and make people feel comfortable around them.Networks:  Networking has become a critical component of being a great teacher. It has also become easier. Social networks such as Google, Twitter, Facebook, and Pinterest allow teachers from all over the world to share ideas and provide best practices quickly. They also allow teachers to seek input and advice from other teachers. Networking provides a natural support system with those who share a similar passion. It provides great teachers with another means of learning and honing their craft. Inspires:  They are able to pull the best out of every student they teach. They inspire them to become better students, to maximize their time in the classroom, and to look towards the future. A great teacher takes an interest a student has and helps turn it into a passion making educational connections that will potentially last a lifetime. They understand that each student is different, and they embrace those differences. They teach their students that it is those differences that often make them exceptional.Compassionate:  They hurt when their students hurt and rejoice when their students rejoice. They understand that life happens and that the kids they teach do not control their home lives. Great teachers believe in second chances, but use mistakes to teach life lessons. They offer advice, counseling, and mentoring when necessary. Great teachers understand that school is sometimes the safest place a kid can be.Respected: Respect is earned over time. It does not come easy. Res pected teachers are able to maximize learning because they do not typically have classroom management issues. When they have an issue, they are dealt with quickly and in a respectable manner. They do not embarrass or berate the student. Great teachers understand you have to give respect before you earn respect. They are considerable and thoughtful to everyone but understand that there are occasions where they must stand their ground. Able to Make Learning Fun: They are unpredictable. They jump into character when reading a story, teach lessons with enthusiasm, take advantage of teachable moments, and provide dynamic, hands-on activities that students will remember. They tell stories to make real life connections. Great teachers incorporate student interests into their lessons. They are not afraid to do crazy things that motivate their students to learn.Going Above and Beyond:  They volunteer their own time to tutor a struggling student after school or on weekends. They help out in other areas around school when they are needed. A great teacher is the first to help a family of a student in need in any way they can. They advocate for the students when necessary. They look out for each student’s best interest. They do what it takes to ensure that each student is safe, healthy, clothed, and fed.Loving  What They Do:  They are passionate about their job. They enjoy getting up each morning and going to the ir classroom. They are excited about the opportunities they have. They like the challenges that each day presents. Great teachers always have a smile on their face. They rarely let their students know when something is bothering them because they worry it will affect them negatively. They are natural educators because they were born to be a teacher. Educating:  They not only teach students the required curriculum, but they also teach them life skills. They are in a constant state of teaching, taking advantage of impromptu opportunities that may captivate and inspire a particular student. They do not rely on a mainstream or boxed in approach to educate. They are able to take a variety of styles and mold them into their own unique style to meet the needs of the students that they have at any given time.

An Ounce of Cure by Alice Munro Essay Example | Topics and Well Written Essays - 500 words

An Ounce of Cure by Alice Munro - Essay Example The author expresses the intensity of immaturity within the character in hr own words which says â€Å"I know I did not wash my face that night – to keep the imprint of those kisses intact† (Munro 17). The girl is unable to control her emotions and is in love with a young man called Martin Collingwood. Sadly this affair leaves her heart broken and depressed. This is evident in the changes in her appearance; she was turning pale for which her mother had to provide iron pills. Being a mature adult her mother was not much bothered to her that Martin has left her because she never felt that it was â€Å"so much for the better. I never saw a boy so stuck on himself† (Munro 17). Obviously the girl is unable to assess people and judged the boy by the sensations he aroused in her through his kisses and presence. After their separation she visits places where she can possibly locate him and is always eager to mention his name during conversations. The narrator herself adm its to this as she says, â€Å"Remember all the stupid, sad, half-ashamed things†¦that people in love always do† (Munro 17). This is especially true with adolescent love.